About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at DollarGeneral.com.

Dollar General Introduces Fisher-Price

October 20, 2005

Dollar General Introduces Fisher-Price(R), Bobbie Brooks Apparel; Brand Introductions Are Refreshing Additions to Apparel Offerings GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Oct. 20, 2005--Strengthening its apparel offerings, Dollar General Corporation (NYSE:DG) has added Fisher-Price and Bobbie Brooks, two well-established brands, to its apparel assortment.

This fall, shoppers will find a high value line of infant and toddler fashions by Fisher-Price®. The number one infant and preschool toy brand will debut an apparel line that reflects the needs of today's family, featuring the latest fashion looks and thoughtful details that only Fisher-Price can provide. The Fisher-Price clothing sets for infants and toddlers are priced from $6 to $10, exclusively at Dollar General.

Bobbie Brooks, a staple brand for decades, makes its debut in Dollar General stores with offerings in casual sportswear, sleepwear, hosiery and slippers. Bobbie Brooks apparel, in misses and plus sizes, are priced from $6 to $15. Bobbie Brooks is now an exclusive brand to Dollar General.

"The introduction of Fisher-Price and Bobbie Brooks to our apparel lines reinforces our commitment to delivering well-known brands our customers trust, at affordable prices," said Stonie O'Briant, executive vice president of merchandising, marketing and strategic planning. "We believe these brands are a great fit for Dollar General whose shoppers demand true value and quality."

Dollar General is a Fortune 500® discount retailer with 7,782 neighborhood stores as of September 30, 2005. Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, house wares and seasonal items at everyday low prices. For more information about Dollar General, go to www.dollargeneral.com.

Fisher-Price and related trademarks and copyrights are used under license from Fisher-Price, Inc., a subsidiary of Mattel, Inc., East Aurora, NY 14052 U.S.A. ©2005 Mattel, Inc. Manufactured for and distributed by Dollar General Corp.

CONTACT: Dollar General Corporation, Goodlettsville
Tawn Earnest, 615-855-5209
Emma Jo Kauffman, 615-855-5525

SOURCE: Dollar General Corporation

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