Dollar General Introduces DG Cash Back Rewards Program with Ibotta

Jul 13, 2023

Goodlettsville, Tennessee – July 13, 2023 - Today, Dollar General (NYSE: DG), announced its new DG Cash Back Program, which allows customers to earn cash back in their DG Wallet on eligible purchases through the Company’s partnership with the Ibotta Performance Network.        
“As customers continue to seek new ways to stretch their budgets, we’re excited to introduce DG Cash Back on hundreds of Dollar General items to help them achieve that goal,” said Chad Fox, Dollar General’s chief marketing officer. “This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers.”
Dollar General customers can sign up for DG Cash Back by visiting or through the DG mobile app. Customers can add offers available on the “Deals” page to their profile, and earnings from the program can be redeemed for future in-store purchases.
“Dollar General has always taken an innovative approach to customer loyalty, and this program is another example of their focus to help American consumers save money,” said Bryan Leach, Ibotta’s founder and Chief Executive Officer. “At Ibotta, our mission is to make every purchase rewarding, and our partnership with Dollar General extends our ability to fulfill that mission while enhancing DG’s value proposition to customers.”
DG Cash Back builds on Dollar General and Ibotta’s partnership announced in January 2023 and extends Dollar General’s financial services announced in 2022.