Dollar General Honors Veteran and Military Community on Veterans Day

November 01, 2017

Major discount retailer to provide 11 percent discount on November 11, 2017

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), November 01, 2017 - To recognize and thank the military community for their service and sacrifice, Dollar General (NYSE: DG) is offering an 11 percent discount on qualifying purchases to veterans, active military and their immediate family members both in stores and online on Saturday, November 11, 2017.

“On behalf of more than 127,000 employees, Dollar General would like to honor, thank and pay tribute to our brave military community and their families,” said Todd Vasos, Dollar General’s chief executive officer. “Veterans Day is an annual time to pause, reflect on the exceptional sacrifices made to protect our country and show our deepest appreciation for those who serve and have served in the armed forces.”

Providing this discount is just one way Dollar General shows its continued support, gratitude and appreciation to those who have served and continue to serve the country. The Company is proud to be a longstanding supporter of the military community through initiatives including veteran discounts, its military employee resource group and the initiation of the Paychecks for Patriots hiring campaign that pairs veterans transitioning to civilian life with meaningful employment opportunities.

For additional information, photographs or items to supplement a story, please visit the DG Newsroom, contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for over 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, clothing for the family, housewares and seasonal items at low everyday prices in convenient neighborhood locations. Dollar General operated 14,000 stores in 44 states as of August 19, 2017. In addition to high quality private brands, Dollar General sells products from America's most-trusted brands such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at

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About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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