Dollar General Honors Military Members as “Every Day Heroes”

June 18, 2012


Customers Invited to Share Videos about their Military Heroes on Dollar General’s Website


GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Throughout June, Dollar General will celebrate and honor members of the military - our true American heroes - as part of its year-long “Every Day Heroes” campaign.

“At Dollar General, we value the experiences of military members, veterans and their families and offer many career opportunities for them”

.In celebration of military everywhere, Dollar General will offer customers the opportunity to upload a video explaining why their own military hero is an “Every Day Hero.” Videos can be submitted and viewed at


In partnership with Procter & Gamble® (P&G), Dollar General will feature Mark Altman, an inspirational Army combat veteran, husband and father of four, in a campaign thanking the nation’s military in communities served by Dollar General. As part of the campaign, Altman will be featured on OWN: Oprah Winfrey Network in June.


“Mark exemplifies the Dollar General ‘Every Day Hero’ not just through his bravery and military service, but through his commitment to community,” said Todd Vasos, Dollar General’s chief merchandising officer. “Since returning from his military service, Mark has emerged as a man dedicated to serving his community and helping others.”


Altman gives back by volunteering as a speaker at local schools, sharing his military experiences. He also encourages families to get outside and enjoy outdoor activities together.


“Because of my military service, I had the opportunity to pursue my education,” Altman said. “I’m so proud to be pursuing my PhD in leadership and the fact that I can now use my education to help people in my community and people around the country,” said Altman.


“At Dollar General, we value the experiences of military members, veterans and their families and offer many career opportunities for them,” said Vasos. “We appreciate the attributes members of the military community bring to Dollar General, which mirror our focus on serving others.”


Dollar General is the winner of the 2011 Military Officers Association of America Distinguished Service Award and was recognized in GI Jobs magazine’s list of Most Military Friendly Employers. In 2010, Dollar General received the Secretary of Defense Employer Support Freedom Award, which is the highest recognition given by the U.S. Government to employers for their support of employees who serve in the Guard and Reserve.


About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With 10,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, and Coca-Cola. Learn more about Dollar General at


About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available:

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link:


Blue Chip Marketing Worldwide
Iris Shaffer, 708-799-6284
Kathryn Hastie, 847-418-8098


About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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