Dollar General Honors America’s Military Heroes with Veterans Day Savings

November 07, 2013

Major retailer offers an 11-percent discount to service members, veterans and their families

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), November 07, 2013 - Dollar General (NYSE:DG) is celebrating Veterans Day by offering military service members, veterans and their families a special 11-percent discount on both in-store and online purchases at on November 11.

“Dollar General is happy to offer this discount to our veterans and to the men and women currently serving in our military and their families,” said Dave D’Arezzo, Dollar General’s executive vice president and CMO. “At Dollar General our mission is Serving Others and we are committed to supporting those who serve our country. Helping these veterans and military families stretch their budgets and enjoy great savings is a way to honor their service and commemorate Veterans Day.”

Dollar General has a deep commitment to supporting veterans. The company has been instrumental in the creation of “Paychecks for Patriots,” an innovative partnership between state government and private sector employers to address veteran unemployment challenges. The program was created by Dollar General partnering with the Tennessee Departments of Labor, Military and Veterans Affairs to create a pathway toward economic opportunity for veterans and their families both online and through hiring fairs. Since its inception last year, Dollar General has expanded the “Paychecks for Patriots” program to Florida, Georgia and completed a second hiring event in Tennessee. In recognition of Veterans Day, Dollar General will highlight the “Paychecks for Patriots” program with a special decal on the No. 20 Dollar General Toyota driven by Drew Herring in the NASCAR Nationwide Series ServiceMaster 200 on November 9 and by Matt Kenseth in the NASCAR Sprint Cup Series AdvoCare 500 on November 10 at Phoenix International Speedway.

For additional information, photographs or items to supplement a story, please contact the Dollar General Media Relations Department at 1-877-944-DGPR (3477) or via email at (*please note: there is no coupon needed for the discount but some product exclusions may apply i.e. tobacco, alcohol, gift cards, propane and more)

Suggested Social Media Outreach: @DollarGeneral offers veterans 11-percent savings #Veteranssave #DGsupportsvets across more than 11,000 stores on Veterans Day!

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for nearly 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 11,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at

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About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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