Dollar General Furthers Mission of Serving Others This Holiday Season

November 20, 2012

The discount retailer is partnering with St. Jude Children’s Research Hospital^® and the U.S. Marine Corps Toys for Tots Foundation

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), November 20, 2012 - This holiday season, Dollar General (NYSE: DG) is bringing its mission of Serving Others to life. In stores now through Dec. 16, customers will have the opportunity to give to St. Jude Children’s Research Hospital’s Thanks and Giving® campaign and the U.S. Marine Corps Toys for Tots Foundation or other local toy drive.

For the seventh consecutive year, Dollar General is supporting St. Jude Children’s Research Hospital’s Thanks and Giving® campaign, which asks shoppers to “Give thanks for the healthy children in your life, and give to those who are not.” Customers who shop with Dollar General now through Dec. 16 can participate by donating $1 or more at check-out. Over the past seven years, Dollar General customers have supported St. Jude by contributing more than $7.5 million to the Thanks and Giving® campaign. St. Jude is the nation’s leading pediatric research and treatment center devoted solely to children with cancer and other deadly diseases. It is the only hospital that covers all of the costs for treatment, travel, food and lodging for each patient and a family member.

“Dollar General is honored to support St. Jude’s work in saving children’s lives by participating in the Thanks and Giving® campaign,” said Rick Dreiling, Dollar General’s chairman and CEO. “Our customers have been very generous in supporting the Thanks and Giving® campaign over the years, and we are excited to offer the opportunity to contribute again this holiday season.”

The U.S. Marine Corps Reserve Toys for Tots Foundation aims to help children experience the joy of the season. From now to Dec. 16, more than 10,000 Dollar General stores will collect new, unwrapped toys for in-store toy drives through Toys for Tots or, in certain circumstances, other local toy drives. Also, Dollar General will again donate $100,000 to the Toys for Tots Foundation in an effort to help reach children across the country.

“Dollar General is happy to help the Toys for Tots Foundation in its efforts to bring excitement and delight to children during this holiday season,” said Rick Dreiling. “Every child deserves to feel the joy that comes with opening a new gift during the holidays. Dollar General is able to make this a reality with the support of our customers who give generously through toy drives in our stores.”

For more information, visit www.dollargeneral.com.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 10,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

Follow Dollar General:
Facebook
Twitter
YouTube