Dollar General Extends its Mission through Annual Holiday Support

November 19, 2020

Major Retailer to Collect In-Store Donations and Provide $485,000 to Nonprofits and Schools;
Celebrates 15th Anniversary with St. Jude Children’s Research Hospital

Goodlettsville, Tenn. (November 19, 2020)  Dollar General (NYSE:DG) is excited to announce its annual holiday support of the communities it calls home through in-store collections and $485,000 in donations to benefit local toy drives, including the Marine Toys for Tots Foundation, St. Jude Children’s Research Hospital’s Thanks and Giving® campaign and area schools and nonprofit organizations.
“During this season of giving, we look forward to spreading holiday cheer across our hometown communities,” said Denine Torr, Dollar General’s senior director of community initiatives. “Some of the greatest gifts are health, happiness and hope. Our work to  support the research and care at St. Jude, to ensure children have holiday presents through toy drives and Toys for Tots and by extending surprise gifts to nonprofits and schools help us to extend the spirit of the season and our mission of Serving Others.”
Specific activations this holiday season include:
  • 15th Anniversary Partnership with St. Jude’s Thanks and Giving® campaign: In 2020, Dollar General is commemorating its 15th anniversary of partnering with the St. Jude Children’s Research Hospital’s Thanks and Giving® campaign.  To further support St. Jude, the Company will provide a $125,000 donation and collect in-store donations from November 20 through December 18. Since 2005, Dollar General and customers’ in-store donations have provided more than $26.3 million to support childhood cancer research.

    Additionally, DG plans to help make the holidays brighter by extending cheer and donating Santa’s Workshop presents to children and their families at St. Jude this season.
  • Local Toy Drives: DG also plans to support families this holiday season through its annual in-store toy drives.  Between November 20 and December 4, customers may donate toys at each DG store to benefit a local toy drive or the Marine Toys for Tots Foundation.  Store managers at each store chooses the recipient organization of the toy drive so that items donated are distributed in the local community.  Dollar General is also providing a $100,000 donation to the Marine Toys for Tots Foundation to support and further their work.
  • School and Nonprofit Donations: As part of DG’s efforts to strengthen local communities, the Company plans to surprise 26 schools and nonprofit organizations with $10,000 each over the holiday season.  Funding aims to support education and hunger relief efforts.
For additional information, photographs or items to supplement a story, please visit the DG Newsroom, contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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