GOODLETTSVILLE, Tenn., Nov 04, 2005 (BUSINESS WIRE) -- Dollar General (NYSE: DG) today announced that it will sponsor Kevin Harvick Inc.'s No.77 car, driven by rising star Burney Lamar, in the 2006 Busch Series.
Owner Kevin Harvick, who also drives in the Nextel Cup Series, is among the most popular figures in NASCAR. He handpicked and mentored Lamar, a contender for this year's NASCAR AutoZone Elite Series - Southwest Division championship. Lamar is considered among the top candidates for NASCAR Busch Series Rookie of the Year in 2006.
"We're pleased to announce our partnership with Kevin Harvick, who has established a winning record both as a driver and as a team owner," said Rick McNeely, Dollar General vice president of merchandising. "Many of our customers and employees are already NASCAR fans, and we believe they'll be enthusiastic fans of Burney Lamar, one of NASCAR's most-talked-about, up-and-coming young drivers."
The news comes as Dollar General finishes its debut season in NASCAR, which included a customer sweepstakes and the inaugural Dollar General 300 race at Lowe's Motor Speedway last month.
"Dollar General and Kevin Harvick Inc. share the same visions of growth and success," said Kevin Harvick, owner and CEO of Kevin Harvick Inc. "We're pleased with the progress and potential that Burney Lamar has shown this year. Burney and Dollar General will make a great combination on and off the track as Burney makes his way towards Rookie-of-the-Year in 2006."
As a part of the new collaboration, Harvick, along with fellow Nextel Cup Series driver Tony Stewart, will share driving responsibilities in an additional Dollar General car (No.33) in four selected Busch Series races in 2006.
About Dollar General
Dollar General is a Fortune 500® discount retailer with more than 7,700 neighborhood stores. Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, house wares and seasonal items at everyday low prices. The Company store support center is located in Goodlettsville, Tennessee. Dollar General's Web site can be reached at www.dollargeneral.com.
About Kevin Harvick Inc.
Kevin Harvick Inc. (KHI) is 70,000 sq. ft. facility located in Kernersville, NC. KHI is home to the No. 6 GM Goodwrench Craftsman Truck Series team and driver Ron Hornaday, the No. 33 Old-Spice/Outdoor Channel team with drivers Tony Stewart and Tony Raines, and the No. 33 driver development team that competes in the NASCAR West Series and a limited Truck and Busch Schedule. KHI is in its second year of full-time competition in NASCAR's elite divisions. Please visit www.kevinharvickinc.com for more information.
SOURCE: Dollar General
Tawn Earnest, 615-855-5209