Dollar General, Dollar General Literacy Foundation, Unilever USA and Hellmann’s Host “On Track to Read” Events with Dale Earnhardt Jr. and Justin Allgaier

Dollar General, the Dollar General Literacy Foundation (DGLF), Unilever USA and Hellmann’s recently partnered to host two “On Track to Read” events with NASCAR Hall of Fame driver and children’s book author, Dale Earnhardt Jr., and NASCAR Xfinity Series driver Justin Allgaier to enhance literacy and education programs in Charlotte, North Carolina and Nashville, Tennessee.

Allenbrook Elementary School in Charlotte, North Carolina

In September 2024, Dollar General, DGLF and Unilever USA partnered with Earnhardt Jr. to give back to students and teachers of Allenbrook Elemenatry School in Charlotte, North Carolina. The event included a surprise donation from Dollar General’s Reading Revolution program, a new book and backpack each to  approximately 280 PreK-5 students, as well as DG gift cards for all teachers and staff for supplies and materials.

Additionally, students also enjoyed a special book reading from Earnhardt Jr. who read his most recent children’s book, BUSTER GETS BACK ON TRACK.

 "It's always special to be able to work with Unilever and The Dollar General Literacy Foundation," said Earnhardt Jr. "I'm thankful to have the opportunity to help give back and be a part of the Reading Revolution program."

East Nashville Hope Exchange in Nashville, Tennessee

In June 2024, the DGLF and Hellmann’s partnered with Justin Allgaier to support the summer literacy program at non-profit organization, East Nashville Hope Exchange in Nashville, Tennessee.

Donations included a surprise literacy grant from the DGLF and Hellmann’s, backpacks filled with school supplies to approximately 80 K-5 students, as well as DG gift cards for all teachers and staff for supplies and materials. Students and teachers also enjoyed a book reading from Allgaier and a special showing of Allgaier’s No. 7 Dollar General Literacy Foundation / Hellmann’s Chevrolet from JR Motorsports, a special vehicle wrap for the Nashville Superspeedway Ally 400 on June 29, 2024.

“It is incredibly special to once again work with the Dollar General Literacy Foundation and Hellmann’s this year in Nashville,” shared Allgaier. “To be able to give back to these kids is definitely an amazing experience. We had an unbelievable looking car this year, and it was great to be able to get on the track and help spread the word about the ‘On Track to Read’ program.” 

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DGLF and Unilever USA have a longtime partnership with Earnhardt Jr. and Allgaier focused on helping increase access to quality education through supporting, funding and advocating for teachers and students across the country.  The partnership most recently generated the Story Time online video series to promote the DGLF’s The Yellow Glasses Project. The organizations hosted the first “On Track to Read” event in October 2023 with Earnhardt Jr. to benefit Wilkes County Schools in Wilkesboro, North Carolina.