Dollar General Customers Help St. Jude Save Lives of Children in Communities Everywhere

February 16, 2010

Dollar General Raises More than $1.5 Million for the St. Jude Children’s Research Hospital^® Sixth Annual Thanks and Giving^® Campaign

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), February 16, 2010 - Dollar General Corp. (NYSE: DG) announced today that its customers are helping St. Jude Children’s Research Hospital save the lives of children in communities everywhere by raising more than $1.5 million during the sixth annual Thanks and Giving campaign, a national awareness and fundraising initiative for St. Jude that runs throughout the holiday season.

This is the fourth year that Dollar General has participated in the Thanks and Giving campaign. Dollar General is one of the nation’s most respected businesses that asks customers to “Give thanks for the healthy kids in your life, and give to those who are not,” by making contributions to St. Jude in support of the hospital’s groundbreaking research and lifesaving care.

“We know it’s been a tough year, but cancer can’t wait for the economy to get better. That's why St. Jude is so thankful we can count on Dollar General and their customers to support the lifesaving work of St. Jude through the Thanks and Giving campaign,” said Marlo Thomas, national outreach director, St. Jude Children’s Research Hospital. “Since no child is ever turned away due to a family’s inability to pay, Dollar General’s support was needed this year more than ever. And they continue to be a blessing to the children who have turned to us for hope and a chance for a healthy future.”

Over the past four years, Dollar General’s customers have contributed generously to the St. Jude Thanks and Giving campaign, raising more than $4.7 million for St. Jude.

“The generosity of our customers and their desire to help the children served by St. Jude Children’s Research Hospital is inspiring,” said Rick Dreiling, Dollar General’s chairman and CEO. “We are proud to support the work St. Jude is doing to help children in need.”

Since its inception, St. Jude has developed protocols that helped raise overall survival rates for childhood cancers from less than 20 percent to 80 percent. In addition, St. Jude covers all costs for treatment, travel, food and lodging for each patient and a family member.

About Dollar General

Dollar General is a leading discount retailer with more than 8,800 neighborhood stores. Dollar General stores provide convenience and value to customers by offering consumable basic items such as food, snacks, health and beauty aids and cleaning supplies, as well as basic apparel, house wares and seasonal items at everyday low prices. The company has a longstanding tradition of supporting literacy and education. Since its inception in 1993, the Dollar General Literacy Foundation has awarded more than $40 million in grants to nonprofit organizations, helping more than 2.1 million individuals take their first steps toward literacy, a general education diploma or English proficiency. To learn more about Dollar General, visit www.dollargeneral.com.

About St. Jude Children’s Research Hospital

St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.