Dollar General Continues Employee Recognition Through DG Kindness Campaign

To highlight our employees’ commitment to our mission, the DG Kindness campaign launched in 2020 to recognize employees’ positive impacts across the country. 

At Dollar General, our mission of Serving Others creates and cultivates a united sense of purpose to serve communities, customers and each other. To highlight our employees’ commitment to our mission, the DG Kindness campaign launched in 2020 to recognize employees’ positive impacts across the country. 

Each DG Kindness recipient receives a $1,000 donation to the nonprofit organization of their choosing on behalf of Dollar General and are nominated by fellow employees who recognize their colleagues’ efforts and charitable work.

“It is an honor to hear and share our teams’ stories that make meaningful differences in Dollar General’s hometown communities,” shared Denine Torr, Dollar General’s vice president of corporate social responsibility and philanthropy. “The DG Kindness campaign celebrates employees’ commitment to Serving Others, whether  providing excellent customer service to DG shoppers or going the extra mile to support a cause or organization, and we look forward to highlighting additional employees’ steadfast embodiment of our mission.”

Employees recently recognized by the DG Kindness campaign include:

Kim R., Store Manager in New Baden, Illinois

 Kim R. at store #07114 in New Baden, Illinois is passionate about serving her Saint Clair County neighbors, both in and outside her store. Known as a positive light in her community, Kim is an ardent supporter of addressing food insecurity in New Baden through leading the store’s Feeding America donations and volunteering at First Baptist Church of New Baden Food Pantry to organize, package and deliver food to families in need.

“Kim is part of the reason my family always shops with Dollar General. She is an amazing worker and always joyful. I have seen her demonstrate great customer care and her work with our food bank is outstanding,” shared Theresa Manley, director of First Baptist Church of New Baden Food Pantry. “Kim is always volunteering to help us package items for citizens to pick up, deliver food or make a donation. She is always smiling and supporting those that visit our food pantry. We love her and are grateful she is in our community.”

Most recently, Kim won a local chili contest and donated her winning check to the food bank to further support its efforts. To recognize Kim’s acts of kindness in her community, DG Kindness donated $1,000 to the food pantry.

“There are so many people in our community that need help. I am grateful to work at Dollar General and be able to help those in need when I can, shared Kim. “I love providing food and basic necessities to let my neighbors know someone sees them and cares about them.” 

Gerielle B., Regional Director and Region 5 Leadership Team