Dollar General Celebrates Military Service Members, Veterans and Their Families This Veterans’ Day

November 07, 2014

Major retailer provides 11 percent off purchases online and in more than 11,500 locations

GOODLETTSVILLE, Tenn. (BUSINESS WIRE), November 07, 2014 - This Veterans’ Day, Dollar General will offer active duty service members, veterans and their family members a special 11 percent discount on all qualifying purchases made in store and online as a way to recognize and celebrate their service on Tuesday, November 11, 2014.

“Dollar General is honored to recognize Veterans’ Day by giving back to those who have served and continue to serve our country,” said Dave D’Arezzo, Dollar General’s executive vice president and chief merchandising officer. “As part of our mission of Serving Others, we are committed to helping service men and women stretch their budgets and celebrate savings as a way to thank them for the time and commitment to our country.”

Dollar General will also recognize and honor the military community by bringing attention to the Paychecks for Patriots program with a special decal on the c-post of the No. 20 Dollar General Camry, driven by Matt Kenseth in the Sprint Cup Series on Nov. 9 and the No. 51 Dollar General Toyota Tundra, driven by Erik Jones in the Camping World Truck Series on Nov. 7.

Paychecks for Patriots is an innovative partnership between state governments and employers to address veteran and National Guard unemployment challenges. This successful program was created by Dollar General in partnership with state employment agencies to create a pathway toward economic opportunity for veterans and their families both online and through hiring fairs.

For additional information, photographs or items to supplement a story, please contact the Dollar General Media Relations Department at 1-877-944-DGPR (3477) or via email at

Suggested Social Media Outreach: @DollarGeneral offers veterans 11-percent savings across more than 11,500 stores on Veterans Day! #DGVeteransDay

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 11,500 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at

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Media Hotline: 1-877-944-3477

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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