Dollar General Celebrates Military Service Members, Veterans and Their Families This Veterans Day

November 04, 2015

Major retailer provides 11 percent off purchases online and in more than 12,000 locations

Goodlettsville, Tennessee – (November 4, 2015) – This Veterans Day, Dollar General will offer active duty service members, veterans and their family members a special 11 percent discount on all qualifying purchases made in store and online as a way to recognize and celebrate their service. Veterans Day is Wednesday, November 11, 2015.
“Dollar General is honored to recognize our military and their families this Veterans Day by offering special savings to those who have served and continue to serve our country,” said Jim Thorpe, Dollar General’s executive vice president and chief merchandising officer. “We are pleased to acknowledge the dedication and commitment of our service members through additional discounts on a variety of everyday essential items.”
In addition to savings for Veterans Day, Dollar General is proud to be a part of Paychecks for Patriots, an innovative partnership between state governments and employers to address veteran and National Guard unemployment challenges. This successful program was created by Dollar General in partnership with state employment agencies to create a pathway toward economic opportunity for veterans and their families both online and through hiring events.
For additional information, photographs or items to supplement a story, please contact the Dollar General Media Relations Department at 1-877-944-DGPR (3477) or via email at Additional information is also available online at
Suggested Social Media Outreach: @DollarGeneral offers veterans 11-percent savings across more than 12,000 stores on Veterans Day! #DGVeteransDay


About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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