Dollar General Celebrates Grand Openings of First Stores in New Mexico and Wisconsin

Two New Mexico Stores in Roswell and one in Truth or Consequences Grand Open March 6

One Wisconsin Store in Sun Prairie Grand Opens March 13

GOODLETTSVILLE, Tenn., March 4 /PRNewswire-FirstCall/ -- Dollar General Corporation (NYSE: DG) today announced plans to celebrate the grand openings of its first stores in New Mexico and Wisconsin. The three New Mexico locations grand open on Saturday, March 6 at 9 a.m., with activities continuing through Sunday, March 7, while the Wisconsin Dollar General store grand opens on Saturday, March 13, at 9 a.m., with activities continuing through Sunday, March 14. Ribbon-cutting ceremonies, give-a-ways, free product samples and sweepstakes drawings are a part of celebrations planned at each of four locations. The store locations are as follows:

      * 1012 South Main Street in Roswell, New Mexico      * 2712 North Main Street in Roswell, New Mexico      * 1920 North Date Road in Truth or Consequences, New Mexico      * 924 Windsor Street in Sun Prairie, Wisconsin 

"We are pleased to introduce ourselves to the Roswell, Truth or Consequences and Sun Prairie communities with the opening of Dollar General's first New Mexico and Wisconsin stores, and look forward to providing residents of these great states quality products at everyday, low prices," said Tom Hartshorn, executive vice president of new business development. "This is the first time the Company has ventured into new states to open Dollar General stores in two years, and we hope to make the people of New Mexico and Wisconsin loyal customers of our stores."

Dollar General stores offer convenience and value to customers, by providing a core selection of name brand and private label merchandise at everyday low prices, such as food, snacks, health and beauty aids and cleaning supplies as well as a selection of basic apparel, housewares and seasonal items. The typical Dollar General store has approximately 6,800 square feet of selling space and is located within five miles of its target customers. With neighborhood stores in 29 states currently, Dollar General considers itself a customer-driven distributor of consumable basics, items that are frequently used and replenished.

Dollar General has opened more than 600 stores in each of the last three years. In 2003, the Company announced plans to open 675 new Dollar General stores and 20 Dollar General Markets in 2004. As of February 27, 2004, the Company operated 6,817 stores.

Dollar General Corporation is a publicly held, Fortune 500® company. Common stock is traded on the New York Stock Exchange under the symbol "DG." In fiscal 2003, the Company reported sales of $6.9 billion. Dollar General's Web site can be reached at .

 SOURCE  Dollar General Corporation CONTACT:  Investors, Emma Jo Kauffman, +1-615-855-5525, Media, Andrea Ewin Turner, +1-615-855-5209, both of Dollar General Corporation