Dollar General Becomes Title Sponsor of Mobile, Alabama Bowl Game

August 17, 2016
Mobile, Alabama – (August 17, 2016) – Today, bowl officials announced Dollar General will serve as the title sponsor of the Mobile, Alabama bowl game.
Played at Ladd-Peebles Stadium in Mobile, Alabama, the Dollar General Bowl will feature teams from the Mid-American and Sun Belt Conferences.  The 2016 Dollar General Bowl will be played on Friday, Dec. 23 at 7 p.m. CST and broadcast live on ESPN.
“Dollar General is excited to serve as the title sponsor of the Dollar General Bowl this December,” said Todd Vasos, Dollar General’s chief executive officer. “We know how passionate many of our customers are about college football and look forward to present Dollar General’s value and convenience message to a national audience in the days before Christmas.”
Based in Goodlettsville, Tennessee, Dollar General Corporation is one of the country’s leading discount retailers with more than 13,000 company-owned, small-box retail locations in 43 states, 14 distribution centers and approximately 119,000 global employees.  The company was founded in 1939 and ranked #139 on the Fortune 500 list in 2016 with $20.4 billion in fiscal year 2015 net sales.  Dollar General provides everyday low prices, value and convenience to customers on products most used and replenished from America’s most trusted brands and its private, 100 percent satisfaction guaranteed brands.
“We are excited to have Dollar General who has such a large national and localized presence support Mobile’s biggest event of the year. Our bowl holds the record for the highest-scoring game in college football bowl game history. We are looking forward to another great bowl game,” said Jerry Silverstein, Dollar General Bowl president.
The 2016 Dollar General Bowl is made possible through the company’s partnership with Coca-Cola Bottling Co. Consolidated.
“Football has been a part of Mobile’s history and culture for decades. Gridiron greats such as Ben Roethlisberger, LaDainian Tomlinson, Walter Payton, Dan Marino and Brett Favre have all competed in our very own Ladd Peebles Stadium. I want to thank Dollar General for embracing this proud tradition in our city. Dollar General has long had a presence in Mobile as an employer and retailer. We're excited to take that partnership to another level,” said Mobile, Alabama Mayor Sandy Stimpson.
For additional information, photographs or items to supplement a story, please visit, contact the Bowl office at 251-635-0011, visit the DG Newsroom or contact the Dollar General media team at

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

<< Back

You must be logged in to view this item.


This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.