Dollar General Announces Racing Plans for 2012
October 13, 2011
Retailer joins Joe Gibbs Racing and will increase presence in NASCAR Sprint Cup while continuing Nationwide Series and Camping World Truck Racing programs
GOODLETTSVILLE, Tenn. (BUSINESS WIRE), October 13, 2011 - At a press conference today, Dollar General (NYSE: DG) announced its new sponsorship agreement with Joe Gibbs Racing (JGR) that includes contenders in both the Sprint Cup Series and Nationwide Series in 2012. Dollar General also announced plans to continue its Camping World Truck Series sponsorship with Kyle Busch Motorsports (KBM) in 2012.
“Dollar General is excited to partner with Joe Gibbs Racing and Kyle Busch Motorsports in 2012,” said Rick Dreiling, Dollar General’s chairman and CEO. “Dollar General’s 2012 racing program will be primarily focused on NASCAR. We chose to increase our presence in NASCAR because it is a sport that reaches our customers. We look forward to working with JGR and KBM to help us continue to build our brand through NASCAR.”
Dollar General will become the primary sponsor of JGR’s No. 20 Toyota Camry, driven by Joey Logano, for 12 NASCAR Sprint Cup races. In addition, Dollar General will be the primary sponsor of JGR’s No. 11 Toyota, driven by Brian Scott, for a full season in the Nationwide Series. In 10 Nationwide races, Dollar General will also support an additional JGR car, either No. 18 driven by Kyle Busch or No. 20 driven by Logano. In the Camping World Truck Series, Dollar General will return for 10 races with KBM. The No. 18 truck will be driven by Busch.
“We are thrilled to have Dollar General partner with us at Joe Gibbs Racing,” said Joe Gibbs, owner and founder of JGR. “Dollar General is one of the fastest-growing retail brands in the country because of its ability to deliver value and convenience, and our goal is to promote the Dollar General brand by delivering victories on the track. This is an exciting day for JGR and NASCAR.”
“Everyone at KBM couldn’t be happier that DG is returning for more truck racing next year,” said Busch. “I’m grateful to be driving for Dollar General in both the truck and Nationwide series. Our team will work hard to continue to put Dollar General in victory lane.”
The 2012 season marks Dollar General’s eighth year of NASCAR sponsorship, which to date has included the Dollar General 300 race at Charlotte Motor Speedway and the Dollar General 300 Powered by Coca-Cola at Chicagoland Speedway.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,600 stores in 36 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
About Joe Gibbs Racing
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, three NASCAR Nationwide Series teams and a driver development program. Its driver lineup consists of Denny Hamlin, Kyle Busch and Joey Logano in the Sprint Cup Series, while Brian Scott joins those three in the Nationwide Series along with Michael McDowell, Drew Herring, and Ryan Truex. JGR also boasts Max Gresham in its K&N Pro Series East and Darrell Wallace, Jr. in its driver development program. Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame – JGR has competed in NASCAR since 1992, winning three Cup Series championships, and three Nationwide Series owner’s championship along with more than 150 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.
About Kyle Busch Motorsports
Kyle Busch Motorsports has quickly established itself as one of the most successful teams in all of NASCAR. The reigning Camping World Truck Series owners’ champions prepare a fleet of race-winning Toyotas out of a 77,000-square-foot facility in Mooresville, N.C. Pending LEED certification, the facility’s state-of-the art equipment and innovative green initiatives make it unmatched among its peers. Fans can stay up-to-date with all the latest KBM news online at www.kylebuschmotorsports.com, by liking the team on Facebook (KyleBuschMS) and following the team on Twitter (@KyleBuschMS).
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever. Learn more at DollarGeneral.com.