GOODLETTSVILLE, Tenn. (BUSINESS WIRE), May 05, 2016 - Dollar General is committed to providing high quality, in-shell eggs at affordable prices to meet the needs of our customers. Affordability is critically important to the Dollar General customer, and eggs are often a primary source of protein for their families. Our in-store testing revealed our customers are not willing to pay a higher price for cage-free eggs if there is a lower price alternative.
We are closely watching what is happening in the egg production industry and the marketplace and are optimistic with the passage of time, the price of cage-free in-shell eggs will gradually decline so that cage-free eggs become a viable, equally affordable option for our core customers.
Like most, Dollar General and its customers are concerned about animal welfare. Balancing this concern with a commitment to providing quality products at everyday low prices, Dollar General is setting a goal of working with its suppliers to transition to 100 percent cage-free in-shell eggs by 2025, based on available supply, affordability and customer demand. Dollar General will work with its suppliers to implement this change in a way that ensures fresh, affordable in-shell eggs continue to be readily available to Dollar General shoppers throughout the country.