Dollar General Announces Exclusive Share a Coke® Military Campaign
May 08, 2017
Campaign to honor the military community and provide $25,000 donation to the USO
GOODLETTSVILLE, Tenn. (BUSINESS WIRE), May 08, 2017 - In celebration of Coca-Cola Day today and during May’s Military Appreciation Month, Dollar General (NYSE: DG) proudly announces it is teaming up with Coca-Cola on a new Share a Coke® patriotic can series honoring service members, veterans and their families.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170508005756/en/
Dollar General will exclusively offer the Coca-Cola Share a Coke® military 16-ounce can collection from Memorial Day through Labor Day 2017. Each 16-ounce can will be available for purchase for $1 each and allow customers to salute a veteran, service member, military spouse, military mom or military dad. The patriotic can also commemorates Coca-Cola’s partnership with the United Service Organizations (USO) by prominently featuring the USO badge.
During the campaign, customers are encouraged to recognize and thank the military community on social media by posting their message and a photo of themselves with one of the military Coca-Cola cans using the #CokeDGSupportMilitary hashtag. Customers are also encouraged to be a force behind the forces by sending a message to service members through the USO at www.destinationcoke.com. The USO will display the messages collected at USO locations globally.
Dollar General and Coca-Cola are proud to support the USO, an organization dedicated to helping service members stay connected to family, home and country, throughout their service to the nation. As such, Dollar General and Coca-Cola plan to make a $25,000 donation to the USO at the conclusion of the campaign in September.
“Dollar General is excited to partner with Coca-Cola to recognize our military community this summer,” said Todd Vasos, Dollar General’s CEO. “From founding the Paychecks for Patriots program, which supports service members transition to civilian life by finding meaningful employment opportunities, to the company’s military employee resource group and showing support with exclusive military discounts, Dollar General is proud of its ongoing support of our military community.”
For additional information, product photographs or items to supplement a story, please visit the Dollar General Newsroom or contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at dgpr@dg.com.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for over 75 years through its mission of Serving Others. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at low everyday prices in convenient neighborhood locations. With 13,429 stores in 44 states as of March 3, 2017, Dollar General is among the largest discount retailers in the United States. In addition to high quality private brands, Dollar General sells products from America's most-trusted brands such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola.
Follow Dollar General:
View source version on businesswire.com: http://www.businesswire.com/news/home/20170508005756/en/
Contact(s):
Dollar General Corporation
Crystal Ghassemi, 615-855-5210
crystal.ghassemi@dg.com
or
Media Hotline
1-877-944-DGPR (3477)
dgpr@dg.com
Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever. Learn more at DollarGeneral.com.