Dollar General Announces Added Savings Just in Time for the Holidays

Oct 26, 2023

Decked Out in Deals Brings Together Weekly 3-Day DG Deal Days Sales Events, Digital Discounts and Everyday Values

As shoppers continue to seek value and added savings on everyday necessities and for the approaching gift-giving season, Dollar General (NYSE: DG) announced planned promotions and discounts slated to run through the holidays. The sales events are designed to help customers further stretch their dollars, from trimming the home and gifts, to cleaning, meal prep and more.  

“Decked Out in Deals is our way of offering added savings this holiday season that extend beyond our everyday values,” said Emily Taylor, Dollar General’s executive vice president and chief merchandising officer. “In addition to significant discounts and weekly three-day DG Deal Days sales events on both seasonal and everyday items, the DG app provides added perks including digital coupons, DG Cash Back, personalized offers and early access to new products and deals to help shoppers save even more on their purchases, especially as we approach the holidays.”

Highlights of weekly DG Deal Days include select items for buy one, get one (BOGO) free; 20%-50% off sales events and more.

Though not a grocer, Dollar General recently announced a ‘Food First’ initiative that includes an investment in DG’s private brand, Clover Valley, and an expansion of fresh produce, which is currently available in more than 4,400 stores. In addition to three-day weekend savings events (Thursday – Saturday) in November and December, DG will be offering recipe-centric Thanksgiving bundle deals beginning in November that include discounts on select ingredients for Green Bean Casserole, Sweet Potato Casserole and Pumpkin Pie. In December as part of the DG Deal Days, the retailer will offer additional markdowns on holiday-centric foods including buy one, get one 50% offers.

As December approaches shoppers will enjoy everyday values of only $1 including ornaments, holiday décor, gift wrapping supplies, toys, stocking stuffers, candy, arts and craft supplies and more, which will be joined by even more three-day DG Deal Days events through December 23. DG has debuted digitally immersive holiday and toy landing pages for the holidays, giving customers a more enhanced online experience with engaging content, video, shoppable links and interactive guides.

The Company cares about and is invested in the well-being of the nearly 20,000 communities across 48 states it serves. Approximately 80% of Dollar General stores are located in communities of 20,000 or fewer people, many of which other retailers cannot or have chosen not to serve. Customers can preview new sales and promotions in the Company’s weekly ad on and within the DG app.