Dollar General and The Community Foundation of Middle Tennessee Partner to Help Families Impacted by East Tennessee Wildfires

December 14, 2016

Families to receive Dollar General gift cards, cash and toys in a gift totaling more than $300,000

Goodlettsville, Tenn. (December 14.2016) –Dollar General (NYSE: DG) is partnering with The Community Foundation of Middle Tennessee to donate $200,000 in Dollar General gift cards to assist families rebuilding after the devastating wildfires near the Great Smoky Mountains in East Tennessee.
The gift cards are being donated to country music legend Dolly Parton’s My People Fund established by the Dollywood Foundation to help families directly impacted by the wildfires. Dollar General has also made a $25,000 cash donation to the My People Fund and in partnership with its toy suppliers, (Mattel, Fisher Price, Crayola, MVP, Bendon, Amloid H E R, Just Play, Lovee Doll) is donating more than $75,000 worth of toys to bring a bit of holiday joy to impacted families. In all, the gift from Dollar General and the Community Foundation of Middle Tennessee totals more than $300,000 to support families recovering from the fires.
“Consistent with our mission of Serving Others we want to do our part to help our neighbors in our home state of Tennessee in the wake of these tragic wildfires,” said Dollar General’s CEO, Todd Vasos. “We are grateful for the partnership with The Community Foundation of Middle Tennessee. Together, we are supporting the work of the Dollywood Foundation in helping families recover. Our stores are ready to help families use these gift cards to re-stock on the everyday essentials they need. We are also grateful to our vendors for joining us in donating a truckload of toys to help make the holidays brighter for families during this difficult time.”
“The Community Foundation of Middle Tennessee has responded to disaster recovery since 1993, and we know just how different each one is and how difficult the corresponding recoveries are,“ said The Community Foundation’s president, Ellen Lehman. “We are enormously grateful that Dollar General agreed to match the $100,000 we had raised for this purpose. We are also grateful to our partners in the media, The Tennessean and Gannett, NewsChannel 5 (WTVF), Channel 4 (WSMV), Fox 17 (WZTV) and Channel 2 (WKRN) which played a pivotal role in the thousands of gifts that have come into The Community Foundation of Middle Tennessee for the Gatlinburg, Pigeon Forge and Sevierville Emergency Response Fund."
The Dollar General gift cards along with assistance checks will be distributed to families by the Dollywood Foundation beginning Thursday, December 15 at the CARE MORE Assistance Center located at LeConte Center (2986 Teaster Lane, Pigeon Forge, TN 37863 more information:  The toy distribution will begin on Friday, December 16 and continue thru Tuesday, December 20 at the CARE MORE Assistance Center.  
The Community Foundation of Middle Tennessee will continue to facilitate donations as the recovery unfolds. It is a long journey and the needs and opportunities will emerge and evolve. 
For additional information, photographs or items to supplement a story, please contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at For inquiries regarding The Community Foundation of Middle Tennessee and its Gatlinburg, Pigeon Forge and Sevierville Emergency Response Fund, call (615) 321-4939 or via email at
About The Community Foundation of Middle Tennessee
The Community Foundation exists to promote and facilitate giving in the 40 counties of Middle Tennessee and beyond. It does this by accepting gifts of any size from anyone at any time and by empowering individuals, families, companies, nonprofits, and communities to respond to needs and opportunities that matter. The Community Foundation works with people who have great hearts, whether or not they have great wealth, to craft solutions that reflect their intentions and goals. Learn more about The Community Foundation of Middle Tennessee at

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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