GOODLETTSVILLE, Tenn. (BUSINESS WIRE), November 25, 2013 - Beginning this morning, Dollar General customers and Hostess lovers will rejoice as the majority of Dollar General’s 11,000 retail locations open with their shelves just a little sweeter. Today concludes a three-week rollout of five new Hostess products including eight-count CupCakes, 12-count Ding Dongs®, 10-count Twinkies®, 12-count Zingers® and 10.5 ounce bags of Hostess Donettes® Powdered Mini Donuts, all at Dollar General’s everyday low prices.
“Dollar General is excited to welcome Hostess products to store shelves,” said Dave D’Arezzo, Dollar General’s executive vice president and chief merchandising officer. “Our consumer feedback showed that our customers love Hostess products and providing these snacks further demonstrates Dollar General’s proactive work in delivering products our customers want.”
“Hostess's new distribution strategy has allowed us to significantly expand our reach and distribute through more channels than ever before,” said Rich Seban, president of Hostess Brands, LLC. “We are delighted that our iconic snack cakes will now be available at Dollar General stores throughout the country.”
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Suggested Social Media Outreach: @DollarGeneral completes rollout of five new #Hostess products including #Twinkies across nearly 11,000 stores today!
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for nearly 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 11,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
Dollar General Corporation
Crystal Ghassemi, APR, 877-944-3477