Dollar General Adds Popular Toy Brands for 2022 Holiday Season

November 01, 2022

Customers Can Save on Already Low Prices with Pre-Holiday Sales Events Starting November 3rd

2022 Holiday Toys at Dollar General - Boy playing with Legos

Dollar General today announced an enhanced selection of toys for the 2022 holiday season, including items from popular brands such as Melissa & Doug®, LEGO®, Fisher-Price®, VTech®, Play-Doh®, Barbie™, Pokémon™, L.O.L. Surprise!™, ZURU™ 5 Surprise and more. Dollar General has worked with name brand vendor partners to introduce new items across various age groups and play-types with most toys priced at $10 or less.
“We are excited for customers to discover the new, high-quality toys from brands they recognize and trust on DG store shelves this holiday season,” said Emily Taylor, executive vice president and chief merchandising officer at Dollar General. “As families across the country seek more value and affordable products, we are proud to offer this enhanced toy selection while helping our customers stretch their holiday shopping budget.”
To kick off the holiday season, Dollar General is offering three days of toy deals with buy-one toy get-one of equal or lesser value for 75% off. The promotion is valid November 3, 4 and 5, 2022 on select toys.
The toy sale is in addition to Dollar General’s everyday value pricing with approximately 40% of Christmas offerings priced at $1 or less including products perfect for trimming your home and gifts such as assorted ornaments, bows, ribbon and wrapping paper at its nearly 19,000 stores in 47 states*. Customers are encouraged to download the DG App for access to additional savings including DG Digital Coupons. 
Top Holiday Picks
As holiday wish lists and letters to Santa are carefully drafted, Dollar General toy buyer Nick Galletti shares a list of “10 Toys Under $20,” including some of the hottest brands and products:
  1. Cabbage Patch® Kids Exotic Friends
  2. ZURU™ 5 Surprise Mini Brands Toy
  3. ZURU™ X-Shot Hawk Eye Dart Blaster
  4. Cry Babies® Tiny Cuddles Baby Doll
  5. L.O.L. Surprise!™ Tot
  6. Disney Bean Plus Mini
  7. LEGO® Creator Set
  8. Disney Jewelry Activity Set
  9. LEGO® City Set
  10. Melissa & Doug® Water Reveal
For more of this season’s latest toys, store locations, hours and current promotions visit

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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