About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at DollarGeneral.com.

Christmas Arrives Early at Dollar General

October 21, 2008

Discount retailer makes it easy and affordable for customers to
stretch their holiday budgets by shopping early

GOODLETTSVILLE, Tenn., Oct 21, 2008 (BUSINESS WIRE) -- Christmas arrives early this year at more than 8,300 Dollar General stores in 35 states. The discount retailer is making it easy for customers to get a jump on holiday bargains starting now.

Christmas began arriving at Dollar General stores in early October, and bargains galore await early holiday shoppers. In addition to everyday low prices, Dollar General offers gift wrap and wrapping accessories that start at $1, home decor and tabletop accessories starting at $1 and a line of greeting cards priced at two for $1.

"High gas prices and other economic pressures mean many customers are planning ahead for the holidays," said Kathleen Guion, Dollar General's division president of store operations and store development. "We want to help them stretch their budgets by offering holiday deals earlier this year."

A wide assortment of holiday-themed items, including toys, gifts, home decor, gift wrap, seasonal food and baking essentials will be fully-stocked in all Dollar General stores by the end of the month. And, especially for the holidays, Dollar General is offering a wide selection of affordable gifts for the entire family. In fact, shoppers can satisfy many of their gift-giving needs with 15 or more great gifts for only $100 (not including tax). For example:

For her:

-- Fruit bath set $6

-- Electric nail buffer set $5

-- MP3 player $18

For him:

-- Mini tool set $6

-- Wildlife theme pocket knife $8

-- Axe gift set $10

For the children:

-- Hot Wheels $1

-- Bag of soldiers $1

-- Brick set $3

-- Train set $5

-- Battery-operated guitar $12

-- Tea set with tea pot $3

-- My Big Pony $5

-- Dress-up set $5

-- Battery-operated keyboard $12

And, to help shoppers save even more, nearly 80 percent of Dollar General's toys are priced under $10.

In addition to early bargains on holiday merchandise, Dollar General will be making the holidays brighter for some lucky customers with the Shop 'N Win Millionaire Sweepstakes. Now through Dec. 15, Dollar General is offering customers a special opportunity to win $1 million as well as hundreds of other exciting prizes. Shop any Dollar General store or visit www.dollargeneral.com for more details.

About Dollar General

Dollar General is a leading discount retailer with more than 8,300 neighborhood stores. Dollar General helps shoppers Save time, Save money(R) by offering national branded items that are frequently used and replenished such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at everyday low prices in convenient neighborhood stores. Dollar General is among the largest retailers of top-quality products made by America's most trusted manufacturers such as Procter & Gamble, Kimberly-Clark, PepsiCo, Unilever, Kellogg's, General Mills, Nabisco and Fruit of the Loom.

SOURCE: Dollar General

Dollar General 
Tawn Earnest, 615-855-5209 
Emily Weiss, 615-855-5210

Copyright Business Wire 2008

News Provided by COMTEX

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