Christmas Arrives at Dollar General

October 04, 2011

Shop for the holidays early and save

GOODLETTSVILLE, Tenn. (October 4, 2011) – Santa’s elves have been hard at work at Dollar General to prepare for the busiest shopping season of the year. Dollar General’s holiday experts are bringing customers great deals on holiday gifts, home décor, baking and much more. The discount retailer’s shelves feature an expanded selection of holiday and toy sections at affordable prices. 

“Customers will be delighted by the gifts and bargains they’ll find in Dollar General’s aisles and online this season,” said Todd Vasos, Dollar General’s chief merchandising officer. “We know times are tight for everyone, and we’ve worked hard to keep costs low while bringing our customers what they want and need for a festive holiday. The deals we have in store will help everyone have a bright holiday on a budget.” 
Dollar General has expanded many departments for the holidays. Shoppers will enjoy the variety of holiday-themed items in home décor, gift wrap, baking, toys and much more.
Dress up your home
Get your home in the holiday spirit with accessories and holiday accents. Light up your home with strands of twinkling lights in white or a variety of colors.  Set a holiday-themed table with decorative place mats, napkins, table cloths and table top accessories starting at just $1. Put a little holiday fun in your home with décor featuring gingerbread men, Santa, snowmen or other holiday themes.  Welcome guests with a wreath on the door or create a magical holiday world outside with large inflatable characters such as Santa, Mickey Mouse and more. 
Decorate with $1 Ornaments
Dollar General has a large selection of ornaments for only $1. Choose from an array of styles including traditional, whimsical, sentimental, vocational and much more. Not only can these be used to decorate your tree, but also to accent a gift or put the finishing touches on your holiday place settings.  
Make them smile with toys
Make the kids in your life happy with affordable toys. Find bargains at Dollar General on all their favorite licensed toys including Bratz, Hot Wheels, Barbie, Pillow Pets, Cars 2 and Toy Story 3. Dollar General also offers games, puzzles, plush toys, dolls, trucks, stocking stuffers and much more. Budget-friendly toys are easy to find at Dollar General with more than 300 toys priced at $5 or less. 
Learn more about Dollar General’s holiday assortment at

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

<< Back

You must be logged in to view this item.


This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.