Charlene Charles Recognized for DG Media Network Innovation

Nov 17, 2022

Dollar General is proud to announce Charlene Charles, head of DG Media Network (DGMN) operations, was recently named as one of Path to Purchase’s 2022 Women of Excellence winners in the Innovator category.  The award recognizes her strategic vision in leading DGMN to unlock the next generation of growth for Dollar General's advertising partners.

“Charlene’s leadership and strategic vision continue to be instrumental in developing DGMN  to better serve Dollar General’s markets and customers,” shared Chad Fox, Dollar General’s vice president and chief marketing officer. “We congratulate Charlene for this honor and thank Path to Purchase for recognizing her meaningful impact.”

The Path to Purchase Institute seventh annual Women of Excellence Awards recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. 

DGMN is committed to building media better through the thoughtful insourcing of capabilities such as sales, client success, decision science and analytics, balanced with strategic technology partnerships. The evolved media network now includes 21 new advertising partners, representing brands such as Unilever®, General Mills®, Hershey’s® and Colgate-Palmolive®.

For more information about DGMN, please visit