Charlene Charles Honored with Two Accolades for Retail Media

Jun 04, 2024

Head of DG Media Network Operations Recognized by Path to Purchase Institute, AdExchanger and AdMonsters

For her efforts to connect DG brand partners with granular insights of the Company’s everyday customers, Charlene Charles, DG Media Network (DGMN) Head of Operations was recently named an honoree of the 2024
Top Women in Media & Ad Tech Awards by AdExchanger and AdMonsters in the Tech Trailblazers category. The award recognizes tech-focused women who are creating and improving ad tech and media products, breaking through walls of success in product and engineering.

Charlene was also recently named one of 25 top commerce marketers pioneering retail media through the Path to Purchase Institute’s Retail Media Awards. The recognition highlights the evolution of DGMN including its ability to offer brands access to hard-to-reach customers.

“Charlene’s leadership and expertise in ad tech continues to play a pivotal role in the exponential growth and success of the DG Media Network,” shared Emily Taylor, Dollar General’s executive vice president and chief merchandising officer. “With more than 16 years of consumer-centric experience, Charlene is a true trailblazer, making a positive impact on DG employees and customers. Thank you AdExchanger, AdMonsters and Path to Purchase for highlighting inspirational professionals like Charlene!”

AdMonsters’ and AdExchanger’s Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community.

Path to Purchase Institute’s Retail Media Awards recognizes innovative leaders who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.

Initially debuting in 2018, DGMN is committed to building media better through thoughtful insourcing of capabilities including sales, client success, decision science and analytics, each balanced with strategic technology partnerships. In 2022, DGMN announced its evolution to better serve rural communities, allowing advertisers to reach the hard-to-reach consumer and close the loop with in-store sales.

To learn more about the DG Media Network visit