Brian Hartshorn and DG's OhGood! Named 2024 Game Changers by Store Brands

Mar 29, 2024

Store Brands’ recently recognized Dollar General’s Brian Hartshorn, senior vice president, general merchandise manager and OhGood! gummy vitamin line on their 2024 Game Changers list. The annual list recognizes people, brands and company innovation driving change in the private label industry.

Brian Hartshorn

Hartshorn currently oversees consumables, including all private brand food, with brands including Clover Valley, Sweet Smiles and Good & Smart under his purview.

Since joining Dollar General in 2003, he has supported initiatives which help broaden DG’s product portfolio, including the development of DG’s own private brand refrigerated and frozen foods, addition of Clover Valley dairy products and transition to nearly all private brand milk, and ‘Food First’ strategy, to include the addition of more than 100 new private brand food products in 2023.


As DG announced its planned expansion of health and wellness essentials, it debuted a new, high quality, affordable, private brand supplement line – OhGood! The OhGood! line of gummy vitamins is made with clean ingredients and natural flavors, is non-GMO and gluten-free.

To learn more about Dollar General private brands, click here.