Natalie Ong Named to 40 Under 40 List by Path to Purchase Institute

June 14, 2023

Natalie Ong, Dollar General Media Network (DGMN)’s Director of Operations, was recently named to Path to Purchase Institute’s 40 Under 40 list, which recognized Ong’s innovative strategies to lead and identify commercial product opportunities for DGMN clients.

“Since joining the Dollar General Media Network, Natalie’s growth mindset and impressive background in retail media has been critical to the network’s success,” shared Chad Fox, Dollar General’s chief marketing officer. “Thank you to the Path to Purchase Institute for including Natalie on this prestigious list and recognizing her meaningful contributions.  We look forward to her continued impact at DGMN.”

The Path to Purchase Institute’s second annual 40 Under 40 Awards recognizes exceptional professionals working in the commerce marketing industry. The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry, as well as their individual accomplishments.

Initially debuting in 2018, DGMN is committed to building media better through thoughtful insourcing of capabilities including  sales, client success, decision science and analytics, each balanced with strategic technology partnerships. The network recently announced a new partnership with Meta, making DG the first retailer to offer this solution, allowing advertisers to reach the hard-to-reach consumer and close the loop with in-store sales.

To learn more about the DG Media Network visit

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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