Private Label Manufacturers Association Awards Dollar General with Three Awards

November 15, 2022

2022 Salute to Excellence Awards Highlight DG Private Brands

Dollar General is excited to announce it received three 2022 Salute to Excellence Awards by the Private Label Manufacturers Association (PLMA) for private brand items.  Products recognized include:
  • trueliving® 4x Diamond Dishwashing Liquid in the Kitchen and Dish Soaps category;
  • Heartland Farms™ Baked Biscuit Dog Treats in the Pet Food and Dog treats category; and
  • OhGood! Apple Cider Vinegar Gummies in the Supplements and Vitamins category.
“Dollar General’s private brands team remains committed to providing customers with on-trend, high-quality and affordable products,” shared Jackie Li, Dollar General’s senior vice president of private brands and global sourcing. “We are honored to receive PLMA’s Salute to Excellence awards, which reflect our team’s collective and continued efforts to deliver affordable product innovation at Dollar General.”

The 2022 Salute to Excellence Awards were announced at PLMA’s 2022 Chicago Trade Show on November 13, 2022. More than 725 products were nominated by 50+ North American retailers.

PLMA's Salute to Excellence Awards have honored retailers for more than 30 years for their innovation in store brands across a wide variety of categories and retail outlets. The annual awards recognize industry leaders who, in the previous calendar year, create innovative ideas, methods, programs, and technologies to manage end-use loads, meet peak load demand, and support the successful grid integration of distributed energy resources.

About the Winners:

trueliving®’s 4X Diamond Dishwashing Liquid is ultra-concentrated with four-times the cleaning power. Available in a refreshing rain scent, the product is ultra-grease fighting, phosphate free and comes with Dollar General’s 100% satisfaction guarantee.

Heartland Farms™ Baked Biscuit Dog Treats bring a small indulgence for your pet at an affordable price. Offered in bacon, pumpkin or sweet potato flavors, these treats give pets something new to enjoy. 

OhGood!’s Apple Cider Vinegar gummies are delicious, vegan, and natural apple flavored. They are easy-to-take, have no harsh aftertaste and taste like you’re biting into a fresh apple. Launched in July 2022, OhGood! is a high quality and affordable line of health and wellness supplements sold exclusively at Dollar General stores. The entire line of 18 items is made with clean ingredients, non-GMO, gluten-free, and natural flavors.
To learn more about Dollar General private brands, click here.

About Dollar General Corporation 

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 4, 2023, the company’s 19,488 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.  Learn more at

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