Award Recognizes Company’s Customer-Focused Digital Enhancements
retailX and Retail TouchPoints recognized Dollar General with a Brand Experience Award in the Pivot Strategy category, highlighting the accelerated deployment of new digital initiatives to generate greater customer convenience.
“Our Digital and IT work hard to ensure every solution we develop is designed with our customers and their needs in mind,” said Carman Wenkoff, executive vice president and chief information officer at Dollar General. “We are honored and grateful to be recognized for our digital progress as we accelerated our deployment of various digital capabilities to optimize the store visit experience for our customers. This award further recognizes the collective DG team’s ongoing focus to serve others and reflects how we truly keep our customers and communities at the center of all we do.”
The Brand Experience Awards aim to spotlight the businesses that are redefining the rules of interaction, engagement and loyalty through the implementation of new tools and strategies. The Pivot Strategy category highlights how brands are adapting to thrive and how they turned uncertainty into new opportunities.
Dollar General continues to enhance customers’ shopping experiences by adding services that could expedite a shopping trip, help further stretch their budget through digital coupons, allow advanced planning options and maximize a shopper’s time. For the customer’s benefit, DG added and further enhanced convenience offerings including DG Pickup, DoorDash and self-checkout in select markets.