Dollar General Unveils New DGX Concept
Dollar General is excited to announce a new, smaller format store, tentatively branded DGX, to serve busy, metropolitan shoppers with everyday low prices on the essentials they need in a convenient, easy-to-shop format.
Within approximately 3,400 sales floor square footage, DGX is expected to offer customers more items geared toward immediate consumption, including, for example, a soda fountain, coffee station and grab-and-go sandwiches. Additional items are expected to include a limited assortment of grocery offerings, pet supplies, candies and snacks, paper products, home cleaning supplies and an expanded health and beauty section. The store also is expected to feature items not typically found in quick-trip stores including a carefully-edited assortment of home, electronics and seasonal offerings. Finally, the store will include a checkout lane geared toward a high-volume, smaller basket size store with the goal of providing a quick and easy check out for customers.
Construction of the new store, which will be located at West End at the corner of 21st Avenue near downtown Nashville, is slated to begin later this fall with a grand opening scheduled for early 2017. Dollar General is also planning to open a similar DGX concept store in Raleigh, North Carolina in early 2017.
*Note: Included photographs are conceptual drawings subject to approval and may be modified.