The Dollar General Bowl

Dollar General announced it will serve as the official title sponsor of the Mobile, Alabama bowl game.
 
“Dollar General is excited to serve as the title sponsor of the Dollar General Bowl this December,” said Todd Vasos, Dollar General’s chief executive officer. “We know how passionate many of our customers are about college football and look forward to present Dollar General’s value and convenience message to a national audience in the days before Christmas.”
 
Featuring teams from the Mid-American and Sun Belt Conferences, the 2016 Dollar General Bowl will be played at Ladd-Peebles Stadium in Mobile, Alabama Friday, Dec 23 at 7 p.m. CST and will be broadcast live on ESPN.
 
“We are excited to have Dollar General who has such a large national and localized presence support Mobile’s biggest event of the year. Our bowl holds the record for the highest-scoring game in college football bowl game history. We are looking forward to another great bowl game,” said Jerry Silverstein, Dollar General Bowl president.
 
The 2016 Dollar General Bowl is made possible through the company’s partnership with Coca-Cola Bottling Co. Consolidated.
 
“Football has been a part of Mobile’s history and culture for decades. Gridiron greats such as Ben Roethlisberger, LaDainian Tomlinson, Walter Payton, Dan Marino and Brett Favre have all competed in our very own Ladd Peebles Stadium. I want to thank Dollar General for embracing this proud tradition in our city. Dollar General has long had a presence in Mobile as an employer and retailer. We're excited to take that partnership to another level,” said Mobile, Alabama Mayor Sandy Stimpson.
 
Dollar General was founded in 1939 and ranked #139 on the Fortune 500 list in 2015 with $20.4 billion in fiscal year 2015 sales.  Dollar General provides everyday low prices, value and convenience to customers on products most used and replenished from America’s most trusted brands and its private, 100 percent satisfaction brands.