Honor Our Military and Share a Coke®
Dollar General is proud to announce it is teaming up with Coca-Cola on a new Share a Coke® patriotic can series and honoring service members, veterans and their families. Dollar General will exclusively offer five Share a Coke® military cans beginning in more than 13,400 stores beginning on May 22 and allow customers to salute a veteran, service member, military spouse, military mom or military dad. The patriotic cans also commemorates Coca-Cola’s partnership with the United Service Organizations (USO) by prominently featuring the USO badge.
“Dollar General is excited to partner with Coca-Cola to recognize our military community this summer,” said Todd Vasos, Dollar General’s CEO. “From founding the Paychecks for Patriots program, which supports service members transition to civilian life by finding meaningful employment opportunities, to the company’s military employee resource group and showing support with exclusive military discounts, Dollar General is proud of its ongoing support of our military community.”
During the campaign, customers are encouraged to recognize and thank the military community on social media by posting their message and a photo of themselves with one of the military Coca-Cola cans using the #CokeDGSupportMilitary hashtag. Customers are also encouraged to be a force behind the forces by sending a message to service members through the USO at www.destinationcoke.com. The USO will display the messages collected at USO locations globally.
Dollar General and Coca-Cola are proud to support the USO, an organization dedicated to helping service members stay connected to family, home and country, throughout their service to the nation. As such, Dollar General and Coca-Cola plan to make a $25,000 donation to the USO at the conclusion of the campaign in September.