GOODLETTSVILLE, Tenn. (BUSINESS WIRE), September 09, 2010 - Reed Sorenson, driver of Braun Racing’s No. 32 Dollar General car in the NASCAR Nationwide Series, is stepping out of his racing suit and into Dollar General’s fall fashions.
“When I’m not in my race suit, I want to be comfortable,” said Sorenson. “The entire line of Open Trails® clothing is comfortable, stylish and affordable. Open Trails® jeans are among my favorite things to wear.”
Sorenson is helping Dollar General re-launch its Open Trails® menswear line this fall, which features new fabrics and styles, all at budget-friendly prices. The men’s line includes a variety of denim, pants and shirts. Open Trails® clothing offers customers high-quality, affordable fashions, including new blue jeans for only $10 a pair.
Dollar General customers and employees are enthusiastic NASCAR fans. A six-year veteran driver in NASCAR, Sorenson has been cultivating fans at Dollar General since 2009.
Look for Reed Sorensen in the latest fashions from Open Trails® in Dollar General stores and advertising this fall. To learn more about Open Trails®, visit www.dollargeneral.com.
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,000 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
Dollar General Corporation
Tawn Earnest, 615-855-5209
Emily Weiss, 615-855-5210