DGX Nashville Grand Opening
Dollar General’s New DGX Concept Store to Host Grand Opening Events
West End Location to feature eight days of deals to celebrate the new store opening
Goodlettsville, Tenn. (January 18, 2017) – The new, small-format DGX store located at 2034 West End Avenue in Nashville (at the corner of 21st and West End) will kick off its grand opening celebration Friday, January, 20 at 8:00 a.m. The grand opening celebration will run for eight days (January 20 thru 27) with customers enjoying exclusive discount offers, in-store product samplings, goodie bags and many other fun surprises. Customers will also receive two-hour free parking in the lot directly behind the store. The new DGX store format provides urban shoppers with a focused selection of consumable items and instant consumption options in a compact format. Dollar General is also opening a second DGX in Raleigh, North Carolina.
“We are excited about our new smaller store concept and the opportunity to serve busy, city-dwellers with everyday low prices on the essentials they need in a convenient, easy-to-shop format,” said Todd Vasos, Dollar General’s CEO. “The DGX format is geared to meet the needs of the millennial shopper, which is an emerging and important part of our customer base and will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience.”
With approximately 3,400 sales floor square footage, DGX offers customers items geared toward instant consumption including a soda fountain, coffee station and grab-and-go sandwiches. Additional items include a limited assortment of grocery offerings, pet supplies, candies and snacks, paper products, home cleaning supplies, an expanded health and beauty section and items not typically found in quick-trip stores, including a carefully-edited assortment of home décor, electronics and seasonal offerings. The store also offers a checkout lane geared toward a high-volume, smaller basket size store with the goal of providing a quick and easy check out for customers.
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