Dollar General Ups the Ante for After-Christmas Shoppers

Retailer Launches Largest Clearance Sale in Its History on Dec. 26

GOODLETTSVILLE, Tenn., Dec 22, 2006 (BUSINESS WIRE) -- A few dollars will go a long way at Dollar General (NYSE: DG). Now, they'll even go farther.

The company will kick off its biggest seasonal clearance sale ever on December 26 with plans for deep discounts to sell through most seasonal merchandise in all stores - a first in the company's history.

The sale kicks off the inventory sell-off the company announced in November as a part of Dollar General's move away from its traditional packaway strategy. Previously, the company would keep unsold seasonal for later sale. No more. Starting this holiday season, the company's stores will take markdowns to sell off most seasonal merchandise.

That's good news for shoppers eager to get a head start on next year's holiday shopping.

Most seasonal items including gifts, Christmas decorations, wrapping paper and accessories will be marked down until sold.

Look for more details on the sale in the company's advertising circular and other advertising - including Dollar General's first network TV commercial.

About Dollar General

Dollar General is a Fortune 500(R) discount retailer with more than 8,000 neighborhood stores in 35 states. Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, house wares and seasonal items at everyday low prices. The Company store support center is located in Goodlettsville, Tennessee. Dollar General's Web site can be reached at www.dollargeneral.com.

SOURCE: Dollar General

Dollar General  Tawn Earnest, 615-855-5209  or  Emily Weiss, 615-855-5210  

Copyright Business Wire 2006

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