Dollar General Gives Consumers More Choices at Check-Out with MasterCard

November 18, 2011
PURCHASE, N.Y. & GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Starting today, shoppers have the option to use their MasterCard credit cards at all of the nearly 10,000 Dollar General locations across the country, expanding on previous acceptance of MasterCard debit and prepaid cards.
 
“We believe that the expanded convenience and enhanced customer experience that MasterCard delivers will help support Dollar General’s efforts to drive greater sales and loyalty.”
 
“Dollar General is focused on making shopping for everyday needs hassle-free,” said Rick Dreiling, Chairman and CEO, Dollar General. “Yet another example of how we are doing that is expanding payment options to include MasterCard credit. This move gives our customers more flexibility in how they choose to pay and helps them save time with a simple, easy check-out, no matter which form of payment they choose.”
 
With today’s announcement, Dollar General reinforces its leadership among small-box discounters by adding MasterCard branded credit cards.
 
As consumers have become more comfortable using payment cards, there has been a migration of everyday spending from cash and check to electronic payment. Dollar General was the first among small-box value discounters to roll out readers for electronic benefits cards and bank debit and credit cards, making transactions even more convenient for customers.
 
“We are committed to collaborating with our merchant partners to provide an easier, more secure and more efficient payment choice,” said Craig Vosburg, Group Executive, U.S. Market Development, MasterCard Worldwide. “We believe that the expanded convenience and enhanced customer experience that MasterCard delivers will help support Dollar General’s efforts to drive greater sales and loyalty.”
 
Over the next year, Dollar General will also begin distributing MasterCard general purpose reloadable prepaid cards in all of its locations.
 
About MasterCard
MasterCard (NYSE: MA) is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Learn more at www.mastercard.com, follow us on Twitter @mastercardnews or join the conversation on The Heart of Commerce Blog.
 
About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,800 stores in 38 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com
 
Contacts
MasterCard Worldwide
Seth Eisen, 914-249-3153
seth_eisen@MasterCard.com
or
Dollar General
Tawn Earnest, 615-855-5209
tearnest@dollargeneral.com

ABOUT DOLLAR GENERAL CORPORATION
Dollar General Corporation has been delivering value to shoppers for 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 11,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. For more information on Dollar General, please visit www.dollargeneral.com.

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