NASCAR Nationwide Series Powerhouse Braun Racing and Dollar General to Enter Sprint Cup Competition in 2010 Season

January 14, 2010

 

FOR IMMEDIATE RELEASE 
         
NASCAR Nationwide Series Powerhouse Braun Racing and Dollar General to Enter Sprint Cup Competition in 2010 Season
 
MOORESVILLE, N.C. (January 14, 2010) – Braun Racing is proud to announce its long-awaited entrance into motorsports’ number one series, the NASCAR Sprint Cup Series. Dollar General, which sponsors the team’s No. 32 entry in the Nationwide Series, will serve as primary sponsor for five races throughout the 2010 season, including Daytona International Speedway (February), Atlanta Motor Speedway (March), Chicagoland Speedway (July), Indianapolis Motor Speedway (July) and Charlotte Motor Speedway (October). Reed Sorenson, who drives the No. 32 Dollar General Camry on a limited basis in the Nationwide Series, has been named as the driver.
 
Braun Racing was founded in 2002 by Winamac, Ind., native Todd Braun. A former driver, Braun first fielded a team in the ARCA Racing Series. In 2003, he expanded into the NASCAR Nationwide Series and has since grown his organization into a four-car operation.  The largest independent team in the series, Braun Racing was handpicked four years ago by Toyota to help lead their entrance into the series. The team is proud to have claimed Toyota's first Nationwide Series pole on February 24, 2007 at California Speedway and their first win at O'Reilly Raceway Park on July 28, 2007. In 2009, Jason Leffler captured the fourth spot in the championship driver point standings and led the No. 38 team to an eighth-place finish in the championship owner’s point standings. Brian Vickers shared time with Reed Sorenson, David Reutimann, Jacques Villeneuve and Brian Ickler in the No. 32 entry and finished seventh in the championship owner point standings.
 
“Fielding a car in the Daytona 500 has been one of my lifelong dreams,” said Braun. “It is incredibly exciting to have the opportunity to realize that dream. I am so proud of every member of this organization. We’re stepping into the top tier of motorsports and it is a direct result of their hard work and the support of our outstanding marketing partners. It is very special to take this step with our good friends at Dollar General.”
 
Dollar General, which has participated in NASCAR team sponsorships since 2006, joined Braun Racing as a marketing partner in 2008, running a limited number of Nationwide Series races as a primary sponsor. In 2009, Dollar General returned as the full-time sponsor of the No. 32 entry and will continue to sponsor the Toyota Camry this season.
 
Dollar General Chairman and CEO, Rick Dreiling, agrees with Braun’s sentiments and looks forward to the Dollar General Racing team’s endeavors in NASCAR’s premier series.
 
“This is an exciting and well-deserved opportunity for Braun, and we are proud to support the team as they enter a new level of racing,” said Rick Dreiling, Dollar General’s chairman and CEO.  “Their hard work and drive has prepared them for this new challenge and Dollar General looks forward to being a part of their success in the NASCAR Sprint Cup Series.”
 
About Braun Racing
Braun Racing is a leading team in the NASCAR Nationwide Series that was handpicked four years ago by Toyota to help lead their entrance into the series. The team is proud to have claimed Toyota's first Nationwide Series pole on February 24, 2007 at California Speedway and their first win at O'Reilly Raceway Park on July 28, 2007. Founded by team owner Todd Braun in 2002, the team is in its eighth season of competition in the NASCAR Nationwide Series and is expanding into a four-car operation in 2010 with an all-star driver line-up that includes Kasey Kahne, Brian Vickers, Jason Leffler, Reed Sorenson, David Reutimann and Brian Scott. Braun Racing's marketing partners includes Great Clips, Dollar General, Beringer Vineyards, AccuDoc Solutions, Fraternal Order of Eagles, ABF, Northeastern Supply, SEM and Safety-Kleen.  
 
About Dollar General Corporation
Goodlettsville, Tenn.-based Dollar General Corporation (NYSE: DG) has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!®  by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 8,700 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
 
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ABOUT DOLLAR GENERAL CORPORATION
Dollar General Corporation has been delivering value to shoppers for 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 11,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. For more information on Dollar General, please visit www.dollargeneral.com.

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