ABOUT DOLLAR GENERAL CORPORATION
Dollar General Corporation has been delivering value to shoppers for 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 11,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. For more information on Dollar General, please visit www.dollargeneral.com.

Dollar General Names Richard W. Dreiling CEO

January 14, 2008

Veteran Retailer Takes the Helm at Largest Small-box Retailer in the U.S.

GOODLETTSVILLE, Tenn., Jan 14, 2008 (BUSINESS WIRE) -- Dollar General today announced that Richard W. Dreiling has been appointed CEO of the 8,000+ store discount chain, effective January 21. Dreiling, a 38-year veteran retailer, most recently served as chairman, president and CEO of New York-based Duane Reade, the largest drug store chain in the New York City metropolitan area. Prior to his tenure at Duane Reade, Dreiling served in senior leadership roles with Safeway, Inc. and Longs Drug Stores.

"Dollar General has made excellent progress in recent months, and I believe there are exciting opportunities to extend the company's record of innovation in the small-box discounting segment," said Dreiling. "I look forward to joining the Dollar General team and will work aggressively to enhance the brand and strengthen the company's position as a leader in serving cost-conscious shoppers who value convenience."

Dreiling, 54, served 33 years at Safeway in a number of leadership roles, including executive vice president of marketing, manufacturing and distribution and president of the Von's division. Immediately prior to joining Duane Reade, Dreiling was the executive vice president and COO of Longs Drug Stores Corporation.

"Rick ranks among the retail industry's outstanding executives, and he has a long and successful track record. He brings to Dollar General extensive retail experience and expertise in store operations, merchandising, marketing and distribution. He believes in the brand and understands what it means to our customers, and he will ensure we maintain the business and financial discipline necessary to take Dollar General to the next level," said Mike Calbert, Dollar General's chairman, and member of Kohlberg Kravis Roberts & Co., which acquired Dollar General in July, 2007.

David Bere, Dollar General's president and COO who served as interim CEO, will continue to serve the company as president and COO.

"We are grateful for David's service as interim CEO during our search process," said Calbert. "Under his leadership, we have had strong financial performance and have made significant progress in executing our strategic initiatives. Rick and I look forward to working with him to continue building the value of Dollar General."

About Dollar General

Dollar General is a leading discount retailer with more than 8,000 neighborhood stores. Dollar General helps shoppers Save time, Save money(R) by offering national branded items that are frequently used and replenished such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at everyday low prices in convenient neighborhood stores. Dollar General is among the largest retailers of top-quality products made by America's most trusted manufacturers such as Proctor & Gamble, Kimberly Clark, Unilever, Kellogg's, General Mills, Nabisco, and Fruit of the Loom.

SOURCE: Dollar General

Dollar General
Media:
Tawn Earnest, 615-855-5209
tearnest@dollargeneral.com
or
Investors:
Emma Jo Kauffman, 615-855-5525
ekauffman@dollargeneral.com

Copyright Business Wire 2008

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